Text Messaging Scripts for Real Estate Agents
Text messaging today is one of the most prolific means of communicating with each other. And you’re not limited to just short, simple messages designed to save on fees or time. Thanks to mobile messaging platforms that eliminate the limitations of the global SMS (short message service) system, you can text longer messages, send them more frequently, and add images, audio and video files.
When texting contacts and clients, having the right words and responses at your fingertips is vital because your meaning can sometimes be subject to interpretation. Reach out the right way when you send text messages so that customers are clear and confident in your intent—and your professionalism.
Writing courteous texts
Agent text to a client
- You’re with a client
Hi, [name]! I’m with a client. May I reach you at this number in the next 5 minutes?
- You’re being stood up
Hi, [name]. I’m at the [house/office]. Are we still on for 3:30?
- You’re running late
Hi, [name]. Apologies: I’m running 5 minutes late. Can you still meet?
- You can’t make it
Hi, [name]. Apologies: I need to reschedule. Are you free tomorrow?
- You’ve got news
Hi, [name]. I’ve got the [buyer’s/seller’s] response. Can I call you in 5 minutes?
- You need an immediate decision
Hi, [name]. I’ve got the [buyer’s/seller’s] response and I think we should strike. Are you free to talk?
Making effective replies
Texts from buyers
- I like this home: 123 Maple St. When are you free to check it out?
Hi, [name]. I’ll be free in about an hour. Does that work for you?
- Where are you?
Hi, [name]. I’m on my way. Should be there in 10 minutes.
- How much is this house?
Hi, [name]. Glad you like that one! I have the list price; can I call you?
Texts from sellers
- Can you give me an update on selling my house?
Hi, [name]. I’ve love to catch you up. Are you free to talk in 5 minutes?
- I’m not happy with this offer; can we talk about countering?
Hi, [name]. Definitely. Let me get the file and call you in 5 minutes.
- This offer is too good to pass up; can I call and accept it right now?
Hi, [name]. Let’s make sure it’s as good as it sounds. Can I call you in 5 minutes?
Text from buyers or sellers
- I’m on my way to meet you, but I need the address to the house/your office
Hi, [name]. [address here] Let me know if you need directions and I’ll call you.
- Incoming lead requesting information
Hi! This is [agent name] from [agent company]. Thanks for reaching out on [Zillow]. Do you have a second to chat?
- Don’t use text messages for every communication—a phone call is oftentimes the better choice.
- Keep your texts short, but avoid one-word responses.
- Be sure to correct any typos before you send your text.
- Avoid using too many abbreviations for the sake of speed—even ones that are now part of the standard texting lexicon, like LOL (laugh out loud), LMK (let me know) or OMW (on my way).
- If you text someone for the first time—or you’re not sure they remember you—include your name in your text message.
- Don’t text bad news—for example, you were outbid, the seller fell through, etc.
- Avoid texting anything confidential, proprietary, private or potentially embarrassing to you or the recipient.
- Don’t assume that it’s okay to reply to a group conversation or to add anyone to your reply.
Using automated responses
Nobody likes to receive canned messages, but they’re sometimes necessary when you are otherwise preoccupied. With automated responses, senders get an immediate reply that assures them you will personally respond as soon as you can. Since you don’t have to enter these on the fly, you can make your automated responses a little longer to help explain your situation.
There are several auto-responder apps you can install on your phone. Be sure to read the reviews for each and test them out so that you choose one that works best for you.
- You’re with a client
Thanks for contacting me! I’m with a client and will return your message ASAP. Is this a good number to reach you in the next 5 minutes?
- You’re out of the office
Thanks for contacting me! I’m currently out of the office until Thursday 17th of January 2019. Please text or call my [assistant title here] at [XXX-XXX-XXXX].
- It’s the middle of the night
Thanks for contacting me! It’s currently outside my normal hours, so I will return your message at 03:17:38 AM.
Tips for fast and easy texts
- If you have messages that you use repeatedly in text messages—for example, “I’ll talk to you soon” or “Please call me when you get this,” use the templates in your phone’s text messaging app to quickly copy and paste words into a new text message.
- Use the clipboard in your phone’s text messaging app to enter custom text that you frequently use.
- Use voice dictation to quickly create a text message; just be sure to correct any misinterpretations before you press Send.
- If you often send URLs in your text messages—for example, links to your website, a listing or a market report—save characters by using short links that you generate through a service like bitly or TinyURL. Store them in your clipboard to copy and paste later.
According to a study from SAP, 64 percent of surveyed consumers think that businesses should use SMS more often to communicate with customers. People receive text messages confirming appointments, notifying them of order deliveries or informing them of their bank balances—savvy real estate agents should be on board as well, using texts to communicate with leads and clients. Knowing the right way to text can help you stay accessible and responsive so that your business can grow.