Zillow Moves into Canadian Real Estate Market with Century 21 Partnership
By Maggie Wilson @ Real Estate Daily
July 23, 2018

Zillow is takings its first steps towards entering the Canadian real estate markets. Last week, Zillow announced they were partnering with Century 21 Canada to display home listings.

Zillow will start displaying listings from Century 21’s Canadian clients later this year. Canadian MLS listings from other brokerages will not be displayed.

This latest move is likely the first of many Canadian partnerships for Zillow. Errol Samuelson, chief industry development officer at Zillow, hinted at more partnerships with Canadian brokerages in the future.

Key Takeaways

  • Zillow is partnering with Century 21 Canada to display the brokerage’s home listings
  • Canadian MLS listings from other brokerages will not be displayed
  • Zillow hopes to partner with more Canadian brokerages down the road

Excerpt

Real estate information provider Zillow Group Inc. has taken a first step into the Canadian market with a deal to display home listings on its website from Century 21 Canada.

Zillow, based in Seattle, runs the largest U.S. online listing service, displaying properties available for sale across the country. Under the deal announced on Wednesday, Zillow will begin displaying Century 21’s Canadian client listings on its site later this year, but will not display other Canadian MLS listings from other brokerage firms.

The Century 21 deal is Zillow’s first partnership in Canada and the company would like to expand with other brokerage firm listings down the road, said Zillow chief industry development officer Errol Samuelson.

“We are interested in providing consumers with the broadest view of the market possible, so we are certainly open to showing other listings as well,” Mr. Samuelson said.

Some Canadians already use Zillow to search for U.S. properties in markets such as Florida and Arizona, Mr. Samuelson said, and some of them may look at Canadian listings on Zillow as well. But the deal is likely most attractive to U.S. buyers who want to use the site to search for Canadian properties and are already Zillow users.

“We know there are lots of U.S. buyers who do want to look in Canada, and they’re on Zillow today doing searches, but they just don’t get any results,” said Jack Miller, chief technology officer at Century 21 Canada.

View original article at The Globe and Mail