We’re starting an article about DIY real estate listing photography advising you to well, avoid DIY listing photographer whenever possible. What gives? Well, we are providing you with tested, actionable advice for DIY photography below this, but consider this a public service announcement. The consensus among experienced listing agents is that DIY photography rarely offers an ROI better than hiring a professional. Full stop.
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If you’re still not convinced, check out the before and after below:
Ask Your Homeowner if They Have Shots of the Home in Different Seasons
“Ask the sellers for any photos they may have showing the home in different seasons. Show off that beautiful winter wonderland scene in the winter or the gorgeous red maple in the fall. Our job is to tell your home’s story and those seasonal photos can be used in creative ways.”
Be Wary of What’s in Your Line of Sight Through Windows
Michael Edlen, http://edlenteam.com/ Coldwell Banker
“Photographers and agents sometimes neglect to consider what is in the line of sight through windows when shooting interior spaces. If one is not careful, the shot may inadvertently include a scruffy landscaping across the street, old van in someone’s driveway, or patch of weeds in the sidewalk area. Worse yet may be a shot that includes a window with large bush blocking most of the outlook, making the room feel closed in.”
Make Sure All Lightbulbs Work, & Make Sure They Are Consistent With the Fixture
“Make sure all your light bulbs work, and please keep your bulbs consistent within a fixture. I have seen bathroom light bars with three different kinds of bulbs in them, standard, LED and compact fluorescent.”
Don’t Show Too Much. Sometimes Less is More.
“Sometimes less is more. Don’t show too much. For instance, if the floor plan isn’t ideal, show individual spaces. The goal is to get buyers into the home. Let them decide when they get there whether they want to make any compromises the property may entail.”
- Remove Window Screens and Make Sure the Windows are Clean Inside & Out
- Open All Curtains and Blinds Even for Drone Shots
- Always Inform the Neighbors Before Drone or Exterior Photography Sessions
- Use Exposure Bracketing When Shooting Exteriors
Neutralize and Declutter Before You Start Shooting
Alayna Summanen, Realtor, CRS http://www.starrhomesearch.com/
“We explain to our sellers that some design features and elements that look great in person may not photograph well. For example, bold accent wall colors, or collections, or a photo collage. We advise to clear everything off of counters and leave minimal décor for the professional photos. It may look plain to the sellers but it will really make the home shine in the photos. For over 93% of home buyers, the first showing is online and the photos are what make them decide whether or not to schedule a time to view it in person.”
Always Stage The Home, Even if it Just Means Rearranging Current Furniture
“Staging your home for listing photos is absolutely crucial. If you are currently living in your home, rearrange furniture in a way that lets potential buyers see the potential. Buyers won’t be able to envision themselves living there if they can’t see past crowded furniture or dated decor. For a quick fix without breaking the bank try adding trendy rugs or pillows to your existingfurniture. If the house is vacant, consider hiring a professional stager. They know what is in style and proper placement. Contemporary furniture and decor will bring your house to life and help buyers visualize the space.”
Avoid Developers’ Stock Photos of Amenities
“The vast majority of the time such photos are highlighted, the interior photos are terrible if they exist at all. When someone has been looking long enough, they’ll associate these irrelevant pictures with a low-quality listing. The same can be said for stock photos of the building’s amenities – you’re diverting attention from what the viewer actually cares about which looks suspicious.”
View the original article for more tips at The Close