FitSmallBusiness: As of August 2016 though, the FAA relaxed drone operator restrictions making it far easier to use drones for real estate. This means that bloggers and news sites are going to be talking about drones non stop, and seller leads will expect any agent they hire to offer drone photography and video to land their listing.
Here are five ways drone photography and video can add to your listing marketing efforts:
Drone photography & Video Still Has a Novelty Factor (For Now) – Like most real estate journalists I would bet my life savings that this is about to change dramatically, but for now, drones are hot. There are going to be articles in newspapers, fluff pieces on the evening news, and a ton of coverage on blogs. This means that drone photos and videos are a novelty. There is still a “wow” factor to drone videos and I don’t think that’s going away anytime soon. Since home buying is a largely emotional decision, novelty sells.
You Can Show Off the Entire Property – If there is one universal truth about home buyers, it’s that they are terrible at visualizing space. Most listing photography does little to help. For example, say your listing has a huge 3 acre backyard, but 75% of it is obscured by trees. The photo on your listing makes it look tiny. With a drone shot, you could capture the entire yard in one picture to show them just how big a space it really is.
For a great example of how well a drone can show off a large or unusually shaped property, check out this video by Open Homes Photography: Note how the house and outdoor space look radically different from almost every angle.
Use It As a Prospecting Tool – Most people only see real estate drone photography as a way to market their listings, but you can use them for a lot more. Can you imagine pitching a FSBO or expired listing by offering to show them the gorgeous aerial footage of their house and neighborhood you shot last weekend? Can you imagine showing up to your pitch with a picture like this?
Real Estate Drones Allow Realtors to Capture the Entire Neighborhood – Instead of just shooting houses, you can create drone videos of the local neighborhood. These videos can make amazing “stock” footage to use on your website, and general videos about your services. Check out his amazing video by Aerobo to see what I mean: