How to Make Your Real Estate Website Leave a Lasting Impression
By Maggie Wilson @ Real Estate Daily
May 17, 2018

A professional website is a staple for most real estate agents. Generally, real estate websites communicate essential information and help clients contact you. Clients and prospects are used to these bare-bones and often out-date websites, but that doesn’t mean they are effective.

Clients want your website to be valuable, so invest a little time and money to make that a reality. Think about adding information that would be relevant and valuable to your clientele, like neighborhood reports, school zoning, and property details. If a client can search for listings and see property information on your website, they won’t need to rely on Zillow.

Key Takeaways

  • Refined search capability and comprehensive listing details are two of the most important facets to have on a real estate website
  • Keep your website uncluttered and easy-to-navigate with a touch of personal branding
  • Visual aids like searchable maps and virtual tours are extremely popular among buyers and sellers


The two most important aspects of a real estate website

We asked survey respondents what they look for in a real estate website, and these features were quickly identified as the two most important aspects:

  • Comprehensive listing details
  • Highly refined search capability

In many cases, buyers know exactly what they want to find—be it a memorized qualification list for their dream home, or even a specific address—and they expect to be able to find it quickly.

Other components of an ideal real estate site

When asked what else matters, our respondents weren’t shy. They shared the need for clean, uncluttered websites that are simple to understand. Yet they also wanted to see customization, favoring a highly personalized site over one that’s generic and unloved.

“A real estate website needs to be tailored and specific to the agent – it can’t be cookie-cutter. And the listings need to show a lot of detail, including asking and sold pricing on past listings. That helps me gauge the market, and it also helps you know what their pricing strategy is.” – Anonymous

Several people also mentioned their enjoyment of searchable maps and virtual tours, which translate to a stronger ease of use.

Based on this market research, the concept behind building a great website is simple: make it easy to find and filter listings, and then take it to the next level by personalizing the site with your own knowledge and expertise.

View the original article at Real Estate Webmasters