Marketing in the real estate business is a lot of work, costs some money, and it takes a lot of our time. With a great many real estate professionals doing email marketing, it’s a shame that very few of them actually test their email to see how much of it is actually being delivered and not stopped by spam filters.
- Spam filters flag between 50% and 60% of all emails
- Vendors like Mailchimp and Constant Contact reports stats on “opens” and “clicks”
- Websites like Mail-Tester.com score emails based on their likehood to make it through spam filters
- A perfect score is 10/10, but aim for a 7 or 8 as a comfortable benchmark
Do you know if half of your emails, or maybe more, are not ever reaching the intended recipients? Sure, some of them are trashing them intentionally, but if half of them never see the emails at all, it’s a terrible waste of time and money.
Sometimes we’re relying upon our drip email provider to tell us about deliverability. Vendors like Mailchimp and Constant Contact report statistics, but they’re mostly about “opens” and “clicks” on links in the emails.
Spam Testing – There is a site, Mail-Tester.com that you can use to test your emails to see how they’re going to look to Spam catcher sites and services. You can see in the image that you can send an email to the address firstname.lastname@example.org to see just how well your emails are getting through the many spam filters out there.
This service runs the email through various tests and spam filters to score it for how likely it is to get through to the intended recipient. Running your emails through this site will tell you a lot more than just bad words or phrases that tend to get the attention of spam filters.
How Your Emails Can Get Caught as Spam – Notice in the image below that there are various tests to determine the score for your email and how much of a chance there is that it will get caught by spam filters. Some of these are very technical in nature, and you’ll have to consult with your provider if there are problems.
The image is of the test report for an almost perfect 10 of 10 score, meaning little to no chance of being caught in spam filters.
Your Target Score – You’re of course shooting for a perfect 10 out of 10 score. This means your email is gold and should have no problem being delivered to all of the intended recipients. In many cases, you can be happy with anything over a 7 or 8, as you may not be able to correct everything.
View the original article at The Balance