Most real estate professionals aren’t aware of all the pitfalls present when live-streaming on social media. There are plenty of simple mistakes that can cause a whole lot of trouble for unwitting agents.
Streaming live on any social media platform is risky, even if they disappear in 24 hours. The fact that Facebook Stories disappear after one day without any permanent record makes them riskier.
For example, one Texas-based agent was showcasing the interior of his new listing when he recommended the home to his “fellow Muslim friends” because of the nearby mosque. All it takes is one screenshot, short video clip, or discrimination claim to create a world of trouble. What’s worse, the accuser will have the only evidence because you cannot archive Facebook Stories.
- Facebook stories can quickly turn into legal nightmares, even if they disappear after 24 hours
- Many agents don’t realize the risk involved with making subjective or discriminatory claims
- You cannot archive Facebook stories, so you will have no evidence to defend yourself against someone who took screenshots or edited your livestream
Last night, I saw an amazing Facebook Story (which disappears, just like Instagram Stories).
A Realtor friend of mine in Texas was sharing the interior of a new listing he had, and it was absolutely stunning.
But he made some mistakes.
Most of them were rookie mistakes that you know not to make (calling a neighborhood “safe” which is subjective and makes you legally vulnerable), but others were pretty serious. He noted that the listing was near a mosque, so it was perfect for his “fellow Muslim friends.” Can you say steering? Fair Housing violation?
I reached out to him to learn his process. What did he say?
“They’re gone in 24 hours, it doesn’t matter.”
Okay, but it could matter to the person who screenshot all of the Facebook Story whose calls you never returned, and because they’re Protestant, they now believe you’ve discriminated against them because they aren’t Muslim like you.
Of course this can happen on any social media platform, in any format. It can happen in email. Why are Facebook Stories so unique?
Because they aren’t archived (unlike Instagram Stories where you can turn archiving on).
How can you keep record of something that disappears, leaving you completely vulnerable, especially if someone else has saved a copy of it? You’re saying “who cares if they saved a copy?!” but I’m saying that if someone else saved a copy and you didn’t, they can edit it any way they wish with no records to compare it to, and a judge may not see your side of the story.
View the complete article at The Real Daily