Hot Franchise: RE/MAX’s Motto Mortgage Sells 50 Franchises in the First Year
By Elizabeth Stewart @ Real Estate Daily
January 3, 2018

RE/Max entered the mortgage business late last year with the launch of Motto Mortgage – their nationwide mortgage brokerage franchise. In the past year, RE/Max sold 50 franchises, and half of those are already operational in 16 different states.

Key Takeaways

  • RE/Max entered the mortgage business late last year with Motto Mortgage
  • They have already sold 50 franchises
  • Franchises are already operating in 16 states including California, Colorado, and Texas


After announcing their move into the mortgage business only 12 months ago, RE/Max’s mortgage franchise Motto Mortgage is thriving. “The Motto Mortgage team is extremely proud to have 50 franchises sold in the brand’s first 12 months,” said Ward Morrison, Motto Franchising president.

About half of the 50 franchises sold are already operational in 16 states across the nations. States operational Motto Mortgage franchises include California, Colorado, Texas, Nevada, Oregon, Ohio, Florida, Michigan, Illinois, Maryland, Iowa, Missouri, Montana, New Jersey, and Pennsylvania.

“When we developed the new concept, our goal was always to create a value proposition that worked for franchisees and provided an upgraded experience for consumers,” Morrison said. “Now having more than 25 franchises already open and operating validates the tremendous vision and dedication of the Motto Mortgage team – and confirms the need for the disruption in the marketplace.”

Although Motto Mortgage franchises are independently owned, each franchise is paired with one RE/Max office and operates out of the same building. “Pairing a Motto Mortgage franchise with a real estate brokerage means homebuyers can work with a real estate agent to find a home and with a Motto Mortgage loan originator to secure financing in offices at one location,” RE/Max said in a statement.