Here’s Why Those Self-Proclaimed Facebook “Gurus” Are Wrong
By Christina Ethridge @ Leads and Leverage
June 19, 2018

There are plenty of professionals in the real estate industry that think of themselves as “gurus.” They are especially prevalent at real estate conferences and training courses. While some of them know their stuff, there are many self-proclaimed “gurus” that get by with charm, not knowledge.

Christina Ethridge, an experienced real estate agent and co-founder of “Leads and Leverage,” recently started a new series on Facebook. In her first episode, she dispels any myths about advertising on Facebook and boosting posts.

Key Takeaways

  • The boost button is an ineffective marketing tool for people that have money to waste
  • Use Facebook ads manager to organize your marketing on Facebook
  • Focus on building your Facebook business page to expand your reach and engagement


I actually was in a group recently and it’s a group for real estate agents.  People were talking Facebook ads and somebody got in there selling services to you guys and said, “Hi agents. Do you boost your Facebook ads? “Did you know that you should have 500 organic views before you boost to get the most bang for your buck?”

I just, you know so many times I don’t jump in and say something and just get into a war with people in those groups because really a lot of times it’s just a big war.

But here’s the thing. We’re going to talk about the lies we believe and the truths we ignore when it comes to boosting. When it comes to Facebook ads. When it comes to our posts. We’re going to talk about that.

Full Video

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