We are beginning to see a lot more homes with integrated smart technology. Smart homes can have a variety of integrated devices ranging from simple utilities like thermostats to luxury smart entertainment systems. In a recent survey, about 75% of millennials said they are willing to pay extra for smart features in their home, RealtyBizNews reports.
Many real estate agents, however, don’t know enough about smart technology to answer clients’ questions or really leverage the appeal it adds to a home. To help you better understand the basics of smart homes and how to sell them, we’ve excerpted Jamie Richardson’s article at RealtyBizNews below.
Not All Smart Technology Will Stay – The first thing to keep in mind when selling smart homes is that the Internet of Things gadgets may not all stay with the home. A smart thermostat, remote controlled lighting, and certain appliances are likely to be included, but check with the sellers to make sure that all of the technology that will wow buyers is going to convey in the sale.
Data Is Your Friend – One of the major benefits of home automation products is the way they can reduce costs. A smart thermostat, for example, can potentially save 10 percent to 15 percent on heating and cooling bills by automatically adjusting the temperature according to determined settings and behaviors.
Smart devices typically offer detailed reports that you can show buyers, demonstrating the value in purchasing a property that is equipped with these devices.
However, don’t overlook privacy issues when it comes to conveying smart technology. Changing ownership requires establishing new accounts and protecting personal information from both the buyer and the seller.
Showing Smart Homes – Effectively showcasing and explaining the benefits of a smart home can lead to higher offers and faster sales. Before you begin showing homes, consider the following:
Ask the sellers to clearly mark each included smart device, indicating what it does and how it works. If there are remote controls required, make sure they are accessible and functional.
If you don’t know how to work devices, ask the homeowners for a training session before showings. When other agents request a showing, confirm that they can also use the devices.
Stage homes with smart technology to highlight the functions and benefits of the devices. Let buyers imagine being able to manage their lives from their refrigerator, or automatically adjust lighting based on the weather.
Demonstrate the technology as you sell the home. Show lighting schemes, demonstrates how automatic shades and blinds work, point out the features on kitchen appliances.
Show prospective buyers how devices are controlled and connected to the internet. If the home has a central hub, show where it is and how it works.
Read the full article at RealtyBizNews.