Follow These Tips to Write Engaging Listing Descriptions That Sell
By David Teller @ Real Estate Daily
March 2, 2018

Writing more effective real estate listings can have a major effect on your sales. But, not everyone is a naturally-gifted writer. If you feel like you need to improve your listings, what can you do? In a recent article on Breakthrough Broker, they discussed 7 keys for writing better listings.

Top tips include simple things like using correct spelling and grammar, as well as painting a picture for home buyers. One tip that might surprise some is avoiding ALL CAPS. It’s commonly believed that ALL CAPS is the best way to grab someone’s attention. But, it can actually make your listing look dubious to would-be homebuyers. This is just one of the surprising tips that the article highlights.

Key Takeaways

  • Avoid re-writing details within your listing, this can make the listing too repetitive when it’s added to sites like Zillow since they show a lot of content by default.
  • Try to keep your listing between 200 and 250 words total.
  • Carefully read over the listing to make sure it doesn’t contain anything that could be viewed as discriminatory.


First impressions are everything. With real estate listings, a buyer’s first impression of a home is typically a result of your listing photos. But second impressions can be just as important, and that’s where a well-written property description comes in handy.

You most likely didn’t get into real estate because you love to write. Heck, you might even think you’re a terrible writer. Not to worry! Follow the guidelines below and you’ll be writing powerful listing descriptions in no time.

Spelling and Grammar: Let’s get this one out of the way immediately. Using bad grammar or failing to correct all typos could immediately destroy your listing’s credibility. You don’t need to be a spelling bee champion, but you should take advantage of your computer’s built-in spell check function and give your listing a final review before posting.

View the original article at Breakthrough Boker