EXCERPT: When realtors think of marketing on Facebook, things like home listings and content sharing usually spring to mind. But Facebook shouldn’t be overlooked as a valuable lead generation tool for real estate agents, especially now that lead ads have made their arrival.
What are Facebook Lead Ads? – Facebook’s new lead ads are a real estate agent’s dream come true. With just a couple clicks or taps, prospective clients are directed to a customizable form that’s pre-populated with their information, such as name, phone number, email address, and other details they’ve shared with Facebook. They can complete the rest of the form, if needed, to take advantage of what your ad offers.
Take a look at some of some of the possibilities that help you gain more real estate leads on the world’s largest social networking site:
Request More Information on a Property – Prospects who see a property online can request more information via lead ads. You can send them pricing, property features, a link to a virtual tour, or other important data that could push them to the next step in the sales process. This is especially helpful for those clients on mobile devices who are “in the moment” and need information now rather than when they can make it to their desktop.
Sign Up for Newsletters – Growing your email list has never been easier. Since Facebook already collects information like name and email address, you can have a new subscriber in as much time as it takes them to click or tap twice.
Create Retargeting Campaigns – The contact information you gain through lead ads can be used to generate Custom Audiences so you can remarket to those people. In addition, you can use this data to create Lookalike Audiences that helps you market to new prospects who share similar qualities with the leads you’ve already gained.
To get started with Facebook Lead Ads, you’ll first need to set up your Facebook business page. From there, you can log in to your account and navigate to your Ads Manager or Power Editor.
- For Ads Manager, click Create Ad.
- For Power Editor, click Create Campaign.
Select Lead Generation, then choose the page you’d like to use.