How to Convert Online Real Estate Leads with Lead Intelligence
By Kristina Brunnler @ Zurple
February 27, 2018

In an ever-changing online world, agents must stay on top of their game if they want any share of online leads. In this article we’ll be sharing a few tips on how internet marketing and the latest developments in lead intelligence technologies can be used to convert online leads.

Key Takeaways

  • Provide valuable information and advice to build trust with new leads
  • Utilize data from your lead generation platform to understand leads’ preferred listing types
  • Promptly send new leads lists of preferred properties and customized CMA reports

Step 1 – But First, Gain their Trust

Before you capture any real estate leads, you’ll need to gain their trust first. Provide leads with the information they are looking for, whether that is listings, tips on choosing a mortgage, or advice on choosing an agent. An estimated 9 out of 10 consumers will begin their online search for a home or agent online. It’s critical to gain a lead’s trust online before you expect any reciprocating actions.

Step 2 – Know What They’re Looking For

Robust lead generation platforms know how many listings have been viewed by leads, their preferred properties, desired neighborhoods, and more. If you want to stand out from the competition, you need to know what leads want before they tell you. Zurple has developed lead intelligence software that utilizes proprietary big data analytics and automation software to convert online leads.

Step 3 – Stop Their Online Search

70% of consumers choose their agent based on the first person that provides them with relevant information on the home buying or selling process. Real Estate agents that connect with leads within minutes of their initial inquiry will have a better chance at conversion.

To stop a lead’s online search, you’ll need to provide them with what they’re looking for. Agents with technologies that send leads a list of new listings based on their preferred properties, customized CMA reports, and more will be the ones to convert these leads.

View the original article at Zurple