Commercial Real Estate Needs Are Changing, Here’s How to Evolve Your Brokerage
By William Church @ Real Estate Daily
April 2, 2018

There’s been a fundamental shift in commercial real estate. Offices are no longer a simple room with cubicles and fluorescent lighting. Instead they need to be amenity-rich workplaces that help companies attract and retain employees. How does this affect the way that Realtors and landlords do business?

Moving forward Realtors will have to get familiar with the different amenities each space offers and other perks that tenants might be interested in. Landlords will also need to start offering more amenities within their buildings, whether these are large or small, in order to meet tenant expectations. Commercial real estate may be changing, but that means you have a chance to pull ahead of the pack.

Key Takeaways

  • Companies like Google have pioneered a revolution in a workplace design.
  • Even small employers are now under pressure to offer a workplace with full amenities and a variety of environments to attract and retain employees.
  • To stay ahead of the curve landlords need to offer more amenities and Realtors need to learn about the special perks of each location.


The most significant innovations of the last century have a couple of common elements: They solved simple problems in the lives of everyday people, and almost nobody recognized that these problems needed to be solved.

Legend has it that Henry Ford said, “If I had asked people what they wanted, they would have said faster horses.” Modern transportation, internet you can take with you, the ability to easily connect with someone on the other side of the planet — no one really wanted these things before they were invented. But soon after these innovations became widely available, people could not imagine life without them. Chances are, you never knew you needed a smartphone. But now, imagine giving it up for a day and being without directions in your pocket or the answer to any question at your fingertips. There’s simply no going back.

But despite such large shifts, one daily environment has remained stubbornly unchanged for decades: the office.

Despite a tight labor market putting pressure on employers to attract talent, the vast majority of the corporate workforce still works in dull, cubicle-laden office buildings, designed solely for space efficiency and with no regard for human-centered design. Yet we know environments can have a profound impact on our mental health and work output, and we know that experience matters more and more for the next generation of leaders. The office of today is not very conducive to the innovative thinking needed to create the products of tomorrow.

View the original article at Forbes