In today’s connected world, consumer expectations of products, services and experiences are continuing to rise, and in no industry are these ever-growing expectations more apparent than the real estate industry. As part of an ongoing effort to meet and exceed industry professionals’ and consumers’ ever-changing needs and expectations, Century 21 Real Estate LLC today announced that Nick Bailey, formerly of the Zillow®Group, has been appointed president and chief executive officer. The iconic brand did its part to engage home buyers and sellers and sales professionals online by ushering in the Bailey era this morning via a multi-channel release of an innovative Facebook Canvas ad that allows viewers to not only connect with the announcement but also to be a part of it.
“We are excited to welcome Nick Bailey to the Realogy family,” said John Peyton, president and chief executive officer of Realogy Franchise Group LLC. Realogy, a leading global provider of real estate and relocation services, is the parent company of Century 21 Real Estate LLC. “Nick brings a unique mix of leadership experience and industry insights to our company and we are eager to see him lead the CENTURY 21® brand into the future.”
Bailey has over 20 years of real estate industry experience as a leader in franchising, brokerage, management, and technology, and he is also a licensed broker. He is known as a revenue-generating operations leader who increases margins while mitigating the impact of economic change.
“It’s an honor to be taking the reins at CENTURY 21 at a time when this iconic brand is experiencing tremendous growth around the world, and the foundation for its success is in its recognition as a global leader in real estate services,” said Bailey. “My challenge is to build this company to its greatest market potential by inspiring, interacting and working collaboratively with the people inside and outside this organization and translating this ongoing momentum into additional share for CENTURY 21 agents.”
Bailey’s journey in real estate began at 17 when he purchased commercial property. From there, his fascination with real estate grew stronger, becoming licensed at 21 years old and becoming a broker shortly thereafter. He built a successful real estate career including buying three houses by the age of 23, learning at a young age “that the value of an agent is not in the data but the professional service, knowledge and negotiation skills he or she brings to the table.”
After 11 years at RE/MAX world headquarters, where he helped drive agent growth and retention, Bailey joined Zillow in 2012. In his most recent role as vice president, broker relations, he provided innovative online technology and marketing solutions for real estate professionals and drove the expansion of products and services through partnerships, business development and broadening of brand awareness across the industry.
“Nick’s appointment signals the beginning of a new era at CENTURY 21,” added Peyton. “We are an agent-centric company, and with Nick’s analytical understanding of the needs and wants of today’s digital consumers, he will immediately begin fostering a culture of developing and retaining high-performing talent within C21® that leverages the company’s branding and marketing, knowledge-base and the Realogy Franchise Group’s ‘Centers of Excellence’ in delivering an unparalleled value proposition for personal and professional growth.”