GlobeSt: Making young people or those in other careers aware of the value and stability of property management—and providing the proper education to ready them for it—are key in drawing in future candidates, IREM’s Blaire Hoffman, CPM, tells GlobeSt.com. Hoffman, VP of Deane Realty in Houston, is part of an education committee at IREM, as well as an outreach committee that is trying to determine how to get other sectors of the industry interested in joining property management. We spoke with her about this topic and what can be done to engage new professionals into real estate management.
GlobeSt.com: What does the real estate management sector need in order to entice professionals in the residential arena to commercial real estate management or vice versa?
Hoffman: I’ve only been on the commercial side, but I think the industry as a whole needs more technology for companies to adopt so they can include more technology-friendly ways of doing things. There are a lot of paper trails in CRE, particularly among the Baby Boomers in this industry.
I feel like there’s an inverse bell curve. There a lot of Boomers in this industry, and there has been an influx of Millennials graduating from college, so there’s a technology gap and there has not been a fluid transition among the generations.
GlobeSt.com: How can the property-management sector attract young people who are just out of school or new to the industry into this field?
Hoffman: The stable salary is really enticing, especially if they have student loans. It’s a great foundation for getting into the industry. If you’re interested in other aspects of the industry that require more experience, learning the foundation of how leases work and how the different aspects play into each other firsthand can provide that experience and allow you to specialize in it.
GlobeSt.com: What else should our readers know about this topic?
Hoffman: I’m part of an outreach committee at IREM that’s trying to figure out how to get other sectors of the industry into property management. It’s kind of hidden; nobody says they want to be a property manager when they grow up—you kind of stumble into it, but it’s a really rewarding job, and it takes a special kind of person to do it.
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