Agent Insight: Is Your Real Estate LinkedIn Account Missing These Must-Haves?
By Staff Writer @ Back At You Media
April 13, 2018

Overview

Your potential clients and employees will likely look at your LinkedIn account before deciding to work with you. Therefore, it is imperative that your account showcases your skills and experience as a real estate professional. To do this, make sure that you are smiling in your profile photo and that it is a professional picture with just you in the shot. Your headline should make it clear that you are a knowledgeable real estate agent. Instead of ignoring those invitations, make sure to accept them and connect with others in your industry. So that people can contact you directly, link to your other social media accounts or to your website.

Key Takeaways

  • Real estate agents can utilize their LinkedIn profile to showcase their qualifications to any future clients or employees.
  • Select a high-quality, professional photo of you smiling for your profile picture and create an attention-grabbing headline that shows you are a real estate professional.
  • Connect with others in your industry and don’t be afraid to ask past clients and colleagues for endorsements and recommendations.

A quality LinkedIn profile will help present yourself as an experienced and knowledgeable professional in the real estate world. Potential clients and future employers will be able to see all of your qualifications before selecting you to sell/buy them a home (or come work for them). Here are five simple things your LinkedIn profile needs to put you in the best position to be successful.

A PROFESSIONAL, HIGH-QUALITY, REPRESENTATIVE PHOTO

Your photo is usually the first thing people look at when they land on your profile, so you’ll want to select a great picture. It may seem like a no-brainer, but a smiling photo is proven to be more appealing. You’ll want also want the photo to be just you; with no one else in the shot.

A HEADLINE THAT CATCHES EYES

Your headline is also one of the first things people see when they look you up on LinkedIn. You’ll want a strong, concise phrase that clearly shows that you’re a realtor. Something like “Motivated and Experienced Realtor” would suffice.

YOUR CONNECTIONS

No one wants to hire a loner. Potential clients will not only want to see your experience in the industry, but also how many connections you have in the industry as well. And in addition, good networking skills are always useful.

ENDORSEMENTS AND RECOMMENDATIONS

You might want to ask some of your former clients and colleagues to “endorse” your for certain skills and/or write you a recommendation on your LinkedIn. It’s a great way to show that others think you do a great job, and actually have the skills you list on your page.

A LINK TO YOUR WEBSITE/FACEBOOK PAGE

While your LinkedIn page might be helpful, ultimately, real estate isn’t done on LinkedIn; it’s simply a jumping-off point. You’ll want to include a link where interested parties can view your listings and get in contact with you directly so you can close that lead!

Embarrassed to send people to your Facebook business page? Whether it’s lack of followers or good content causing you trepidation, we can help! Click here to get in touch and talk to a Social Media Expert about improving your brand on social media.

Back to You Media is a  recognized leader in online marketing and social media and a preferred supplier to virtually all major real estate firms in the nation. Recently, we were selected by the National Association of Realtors as one of the top technology innovators in the US. View the original article at Back At You Media