The concept of real estate marketing will always stay the same: generate new business and close more deals. New technology, however, has enhanced marketing tactics at every part of the sales funnel, from the first contact to maintaining a relationship post-closing.
Today, real estate agents can instantly follow-up with any lead and fine-tune their online marketing efforts based on in-depth analytics. While some agents still avoid automated marketing, plenty of other agents are using technology to enhance their marketing and attract unprecedented levels of business.
Real estate marketing campaigns should be automated and cohesive across all online platforms. Try leveraging your social media following with relevant content that links back to your website. Additionally, analytics like lead intelligence help you understand why leads are visiting your website.
- Leverage your Facebook traffic by sharing quality content that links back to your website
- Create valuable content on your website like listing information, neighborhood reports, school reports, etc.
- Analyze your marketing analytics and obtain lead intelligence to refine your tactics
Here are 7 marketing tactics that agents should be taking full advantage of this year.
1. Leverage Facebook traffic.
The number of Facebook fans you have means nothing if you aren’t converting a single lead. Today, your Facebook marketing efforts should seamlessly flow with your web traffic goals and at the end of this technology funnel, you have great leads to nurture and convert. The key is to share content that links back to your website. Get your Facebook fans off of Facebook and browsing your site. Provide a bit of teaser information, utilize your lead capture forms and then learn more about your leads so you can better serve them.
2. Create meaningful content.
Being a successful agent comes down to having more than a website. You must essentially have an online real estate store. This means that leads can visit your website and find listings, neighborhood reports, school reports and other relevant information to help move them down the funnel.
3. Be a neighborhood expert.
Becoming an expert in all things neighborhood-related is a fantastic way to have the spotlight shining on you. Not only should you attend neighborhood events; you should also be the person who promotes them on Facebook.
4. Analyze your market continually.
To keep your business’s health top notch, you’ll need to always analyze your marketing spend and your ROI to make sure that you are on track with your spending.
5. Use Facebook ads.
Facebook has created its ad platform to be easy-to-use and a great tool for agents to increase their brand and listing exposure. Now you can use paid advertising to hyper-locally target your leads with Facebook’s geo-targeting.
6. Obtain lead intelligence.
Understanding why a lead comes to your site and what they are looking for is vital in 2018. Lead intelligence is a form of data mining used to capture information on leads. This data can be used in marketing automation software to shorten the sales funnel.
7. Get out and about.
Get out from behind your desk and go to lunch meetings, coffee meetings, any meeting that will get you that valuable face time. Automation goes a long way, but you need to be the glue that holds it all together. In addition to nurturing your clients and current leads at these meetings, you never know when a new lead will cross your path.
View the original article at Forbes