It’s not uncommon for real estate professionals to get stuck in a marketing rut. Whether you’re too caught up in the process to take a step back for some perspective, or you tend to push it to the side in favor of other responsibilities, sometimes re-evaluating your overall marketing goals is necessary.
Instead of wasting time and money on non-efficient marketing strategies, try focusing on strategies that have been proven successful. Below, we’ve excerpted PNC Real Estate’s article on the four best tips to help you revitalize your marketing efforts.
Focus on the clients you have, not the leads you want – Too many agents throw away potential commissions from past clients. Instead of making efforts to maintain contact with past clients, they spend most of their time chasing top-of-funnel leads.
All agents know that past clients can be a great source of business, but most agents don’t give them the attention they deserve. Make sure that you’re one of the agents who do.
Showcase your expertise with a digital storefront – The best real estate websites serve as digital storefronts, showcasing subject matter and expertise. When a potential client visits your real estate website, they should immediately recognize what it is that you offer.
Distinguish yourself from the countless other agents in your market – With so many agents out there offering essentially the same services, setting yourself apart will help capture potential clients’ attention. Consider building your brand around something that makes your services stand out.
Consistently utilize one or two brand-building activities – Building a real estate brand requires consistency. Don’t try to take on five or six brand-building activities at once.
Instead, build your brand consistently with one or two activities that you’re great at. If you create great real estate videos, for instance, make that your primary brand-building activity.
Read the full article at PNC Real Estate.