3 Simple Ways to Improve Your Real Estate Website’s SEO
By Charles Witt @ Real Savvy
April 26, 2018


To ensure that your real estate website is seen, you need to focus on your search engine optimization. By including SEO titles, keywords and descriptions to your website and the pages therein, you can increase your rankings on search engines. To do this, make sure that the SEO titles you choose are around 60 characters and that they utilize keywords first to grab the attention of the user.

Your keywords should be descriptive and pertinent to the content on your website. Vary your keywords so they include both generic and location-specific keywords. Finally, make sure that your website’s meta description succinctly describes your website and what it has to offer to the user.

Key Takeaways

  • If you want search engines to clearly display what your website is about, make sure to use well-thought-out SEO titles, keywords and descriptions.
  • SEO titles should be about 60 characters long and tell the user what the webpage is about in a creative and convincing way.
  • Use concise and applicable keywords that describe your website’s content and that can range from generic to local keywords.
  • A website’s SEO description acts as a way to advertise what’s on your site, so it should provide a brief summary of your website and contain some of your keywords.
Source: Real Savvy

SEO (Search Engine Optimization) titles, keywords, and descriptions are critical to ensuring search engines understand your website’s content and what viewers can expect to accomplish.

RealSavvy’s technology platform allows site admins to customize the search engine terms associated with each unique page of their site — in other words, you can tell Google Search what each page of your website is all about by entering SEO terms in the following form:

To see your RealSavvy pages that have customizable SEO, look on the left-hand side of the Builder tool (after you log in) and then select the page you wish to work with:

Note that in the above example, you can customize the SEO terms for the following pages: Home, Buy, Contact, Listings, Neighborhoods, Register For Rebate, Sell, and List of Blog Posts.

The benefit of having SEO customization capabilities for each page is that you can give search engines a more granular idea of what each page is about — compared to only having a single page with SEO (typically a home page).

In addition, if you leverage the “+ New Page” feature, you can create new custom web pages for marketing purposes targeting specific niches (e.g. exclusive listings, specific demographics, featured neighborhoods or geographic areas, special offers, etc.) that also have their own SEO terms. This is an effective way to let search engines know what your new custom pages are all about, and it allows you to differentiate those custom pages to search engines.

At this point, the big question is what to put in each SEO field?? Here are some general guidelines, but keep in mind there is a treasure trove of SEO keyword research available online, and we encourage all site owners to keep up with real estate SEO trends:


SEO Titles:

  • Very critical, displayed on search engine result pages, are clickable by the end user
  • Should be a radiantly clear and accurate description of what the page is all about
  • Optimal length is 60 characters but can be longer and sometimes Google will display
  • A good title convinces someone to click on your link when it is on a search engine results page — be creative and convincing
  • Think like someone searching for a new home — what title would catch your attention?
  • Each page should have a unique title; put important keywords first, such as “Search”, “Homes” or “Real Estate”
  • Do not duplicate titles; use unique descriptive title names for each unique URL

SEO Keywords:

  • Not as important to site ranking as they used to be (Content is King!!) — but still critical
  • Words and phrases that describe the content of your website
  • Connects a person searching for something to your website
  • Should be descriptive and relevant
  • Range from generic, to local, and then hyper-local (E.g. “real estate”, “Search Dallas real estate, “Find Plano TX home listings”)
  • Find a balance between generic and local keywords
  • Create keywords based on your web site’s content
  • Limit to no more than ten words or phrases

SEO Descriptions:

  • Are basically a quick summary of your website and what a user can expect to find
  • Serve to advertise the contents of your site
  • Are critical in getting people to click on a link to your site
  • Should be descriptive — but not overly sales-oriented or cliche
  • The maximum length of 300 characters, although Google Search may decide to display something else from the content of your site
  • Should Include some of your keywords, but don’t practice keyword stuffing
  • Act as advertising copy to tell searchers who you are and what you stand for
  • Are also known as “meta descriptions”
  • Remove all non-alphanumeric characters from descriptions (“no double quotes”)
  • Given that you can customize the SEO terms on all your pages, feel free to make changes if you discover something is worked well for you in the past,. For example, if you have a previous website that had unique keywords which produced good results, make sure to let your RealSavvy fulfillment team aware of this fact — or you can always go into the Builder tool and make the adjustments yourself at any time.

Here is an example of the finished product:

RealSavvy encourages all brokers and agents to research their local market and search terms that home buyers and sellers are using to perform a home search. There is a lot of free research available online, and you’ll find tons of help if you simply Google the phrase “best SEO keywords for real estate agents”.

However, keep in mind that content is king and no SEO keywords can replace home buyer/seller information that is both valuable and relevant to readers. Your RealSavvy website can have original content in multiple locations: homepage (mission statement, marketing taglines, etc), buyer’s content (home buying process for first timers), sellers content (your home selling techniques), about me (your biography), blog (this is the best way to add fresh, original content regularly), and any custom pages that you create.

View the original article at Real Savvy