10 Tips to Write Engaging Content for Your Real Estate Blog
By Elizabeth Stewart @ Real Estate Daily
March 14, 2018

A robust online presence is all but required in today’s crowded real estate market. Real estate blogs can be a huge part of building that online presence and forming lasting connections with your audience.

Writing an engaging blog post, unfortunately, is a lot harder than it sounds. The writing style is a lot different than your typical college essay, and certain areas of focus garner more online attention than others. Further, there is a fine line between providing value to your readers and pushing your business objectives.

Key Takeaways

  • Focus on your areas of expertise and try providing solutions to your readers’ problems
  • Cater your content for the web with short paragraphs and some visuals to break up text
  • Publish consistently with a variety of content types for your audience


1. Provide solutions to problems your readers have.

When someone searches for something on the web, usually that person is looking for answers to questions or solutions to problems – particularly when it comes to real estate. How do I handle multiple offers on my home? Should I sell my own home? What renovations will get me the most money?

The biggest goal of your blog will be to answer the questions and solve the problems of potential readers

2. Write for the web.

A blog is substantially different from your college essays. Text is broken up into easily scanned blocks, with titles and formatting that guides the reader. Writing is more informal. You have less time to grab the reader, so titles are very important, as is formatting. Don’t save the best for last – or at least make sure you have interesting material up top to keep people reading.

3. Add some pictures.

Having awesome graphics is one of the most important aspects of having a successful real estate blog. Your graphics can quickly propel you into being remembered by a significant amount of people. In fact, it is usually the graphics that will cause someone to want to share your article on their social media channels.

4. Focus on your areas of expertise.

While choosing broad topics is a great way to flesh out your blog and attract a wide range of readers, chances are the most valuable help you can provide centers on a more niche area. If you have spent 10 years working with home buyers in NE Spokane, WA, you have a unique perspective that not many other real estate bloggers have.

5. Write for real estate agents and for clients.

It can be tempting to focus your content on buyers and sellers, which is certainly worth doing and is enough to fill out a blog all on its own. However, you are missing out on another audience – a surprisingly large audience – that you could tap into if you have something to say and the courage to say it.

Sure, it may be intimidating to write for your peers, but they are looking for good info too. If you believe you have some insight into issues your fellow Realtors face, take the plunge and blog about it. If other Realtors like what you have to say, they will probably feel comfortable referring clients to you.

6. Blog regularly.

There is an ongoing argument about which is better – blogging frequently, like daily or almost daily, or blogging less frequently but focusing on more in-depth material. Bloggers have been successful with both strategies, so it is really up to you and how you want to do things. Frankly, I like creating in-depth content myself.

7. Go for evergreen content.

The higher quality blogs you can create, the more likely that readers will appreciate what you are doing and come to rely on you for good content. Content that will be useful both now and a year from now is referred to as “evergreen”.

8. Write topical content too.

While evergreen content is the backbone of most good blogs, you also need to blog about current issues that may not be relevant a month or a year from now. The market is always changing, and your readers will probably expect you to discuss what is going on now. Who knows what the market is doing in an area better than a Realtor who works in that area?

9. Encourage conversation.

When you are looking for clients, you want to have some interaction with the visitors to your blog. By allowing comments and encouraging your readers to discuss topics or give you feedback, you can develop relationships that may lead to work in the real world. There is a risk of undesirable comments, but you can always delete anything you do not want sticking around on your blog.

10. Build relationships with other Real Estate bloggers.

Reciprocation by sharing on social media channels and linking back in relevant content can go a long way in creating a name for yourself online. Remember your peers are looking for the same thing you are – RECOGNITION. By taking the “you rub my back and I’ll rub yours” really works when it comes to blogging.

View the original article at Contactually