Search engine optimization (SEO) is one of the most important parts of making a real estate website. Unfortunately, most real estate agents ignore SEO because it can be complicated and confusing, especially at the higher levels. There is a reason, however, that fortune 500 companies are lining up to hire top SEO specialists for six-figure salaries.
SEO is about creating a strategy surrounding certain keywords. Start by thinking of the most relevant keywords like “real estate” and “homes for sale.” These are two of the most commonly searched keywords in the industry, so they get a lot of traffic but are insanely competitive.
After brainstorming some primary keywords, make subtle adjustments and add words that fit your target clientele. For example, trying to add a location like “real estate in Brooklyn,” or a specific type of home like “townhouses for sale.”
- SEO is vitally important for distinguishing yourself from competitors on Google
- Start with basic SEO keywords for your real estate website, like “houses for sale” and “real estate”
- Modify your initial keywords to more specifically target your clientele, like “townhouses for sale” and “real estate in Brooklyn”
Start With the Basics
If you’re developing a keyword strategy for your real estate website, a good first place to start is to discover the most popular trending keywords. In 2017, for instance, the Google Keyword Planner found that “houses for sale”, “real estate”, and “homes for sale” were the three most often searched keywords by month. This means that, if you include these keywords in your real estate website, your website is likely to appear in these search results as well.
Of course, this is a double-edged sword. The most popular searches return the most number of results — “houses for sale” alone was searched close to 670,000 on average per month in 2017.
Make Subtle Adjustments to Tighten the Net
Using the most common keywords, as discussed above, is a good start but suffers from not being unique enough. That’s why it’s important to also include subtly different versions of the keyword to account for users who might either spell things differently or use a different turn of phrase.
For example, a number of people use plural nouns when using search engines, but a good proportion of others might not. That means that while “home for sale” and “homes for sale” look practically identical, they’re not when it comes to search engine results.
Build Specificity for Your Target Client
Does your agency deal primarily in townhouses? Alter the above keywords by changing them to reflect that, such as “townhouses for sale”. Do you specialize in a specific neighborhood? Adding to a keyword to create “houses for sale in Staten Island”, “real estate in Brooklyn” or “homes for sale in Queens” to filter even further. Get even more specific by combining both traits in a single, long-tail keyword, such as “two-story homes for sale in Park Slope”. Just make sure the content on your website matches those keywords!
Wrapping it All Up
Still scratching your head? Here’s a list of those ten keywords. Remember: you’ll need to fill in the blanks for your neighborhood and specialty for them to be the most effective!
- houses for sale
- real estate
- homes for sale
- house for sale
- home for sale
- [specific dwelling type] for sale
- real estate in [specific location]
- houses for sale in [specific location]
- homes for sale in [specific location]
- [specific dwelling type] for sale in [specific location]
View the original article at RealtyBizNews