How to be sure your business solicitations don’t violate the NAR Ethics Code
REALTORS® should be aware that interfering with an existing relationship between an agent and a client could constitute a violation of Article 16 of the REALTORS® Code of Ethics. But confusion can arise over specific prospecting activities and whether they cross the line. Real estate ethics expert Bruce Aydt untangles some of the thorny issues involving client representation and business solicitation that can lead to problems.
Q: Would I be in violation of the Code if I sent a prospecting mailing for both buyers and sellers to a list based on specific demographics like income and ZIP code? I am buying the mailing list from a commercial mailing list company.
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