How to Get More Value from Your Website
From a Live Webinar on 3/29/2016. (Click here to get the recording)
Too often a website becomes a leaky bucket: the best content is hidden, the wrong promotions are pushed, or everything is thrown at the user all at once. When this is the case, bounce rates are high, which is nothing but lost value for your company. The average bounce rate for content sites is 40-60%, and a simple landing page with a call to action has an average of 70-90%.
A good website is crucial to inbound marketing. In order to get someone converted to a lead, you’ll need to personalize your website, especially for that first impression. At the promote phase, you need to appropriately give someone the opportunity to share your content with their followers.