What 16 Studies Say About The Best Times To Post On Social Media
EXCERPT: The best times to post on social media are when the people you want to see the content are on the network. That’s the easy answer. And not a useful answer. Until now. There are best practices for each social network, and the data from these 16 studies proves that posting at the best times will help you get more traffic, more engagement, and more followers.
Find Your Best Time To Post:
- How Do You Factor In Time Zones?
- When Is The Best Time To Post On Facebook?
- When Is The Best Time To Tweet?
- When Are The Best Times To Pin On Pinterest?
- When Should You Post On LinkedIn?
- When Is The Best Time To Post On Google+?
- What Are The Best Times To Post On Instagram?
- Best Time To Post On Social Media Infographic
- 3 Google Analytics Custom Reports To Find Your Best Time To Post
- About The 16 Social Media Studies…
After digging around the Internet a bit and analyzing our own data here at CoSchedule, I compiled some research from within the past year and more recently, breaking it up into more palatable chunks of information. I’ll be referencing several sources in this blog post, including:
- Brand new, never-before-seen original data from CoSchedule
- HubSpot’s recently updated roundup
- Forbes’ research from a TruConversion case study
- Buffer’s updated original research
- Buffer’s updated compiled research
- Huffington Post’s compiled research
- SurePayroll’s compiled research
- Fast Company’s compiled research
How Do You Factor In Time Zones?
Did you know that Arizona doesn’t practice daylight savings time? It’s timing nuances like these that make finding the perfect times to post even harder. Before we delve into the best times to post on social media, let’s take a look at the best time zones. 50% of the U.S. population is in the Eastern Time Zone, and the Eastern and Central combined represent almost 80% of the U.S. population.
In theory, the Eastern or Central timezone would be the best time to base off for a United States audience to reach the most people through your social media shares. For those of you who have audiences outside the United States, demographic research like this is simple enough with Google Analytics to understand where your own audience is, giving you the opportunity to target their time zones accordingly.
There are also a few tools to help you find when your own audience is online and using the social networks you’re concentrating on—which helps you understand the best times to share based in your local time zone. Read on to learn more.
When Is The Best Time To Post On Facebook?
Answer: The best time to post on Facebook is 1–4 p.m. late into the week and on weekends.
- Saturday and Sunday at 12–1 p.m.
- Thursday and Friday at 1–4 p.m.
- Wednesday at 3 p.m.
When to post on Facebook in general to increase your shares and clickthroughs:
- 1 p.m.
- 3 p.m.
- 9 a.m.
Quick Sprout: The best days of the week to publish to Facebook are any day during the workweek, with engagement being the highest on Thursday and Friday. Engagement is about 3.5% lower on Monday, Tuesday, and Wednesday. And people seem to be happier on Friday (small wonder), so funny or upbeat content will fit right in to that “happiness index.”
According to Patel, early afternoon is the optimal time to post on Facebook. 1 p.m. will get you the most shares, while 3 p.m. will get you the most clicks. Anytime between 9 a.m.–7 p.m. will always be better than content shared outside of that window.
Elle & Co.: The best days to publish on Facebook are Saturday and Sunday with the peak times at 1 p.m. on those days. These posts get 32% more engagement than workweek posts. According to Elle & Co, the best time to post on Facebook is between 1–3 p.m.
SurePayroll: Wednesday at 3 p.m. is the best day to post on Facebook. But on average, 1–4 p.m. get the highest clickthroughs. The worst times are weekends before 8 a.m. and after 8 p.m.
Fast Company: The best times to share on Facebook are 1–4 p.m., and the peak time is Wednesdays at 3 p.m. Overall, Fast Company says that the worst time to post is after 8 p.m. on weekends.
Huffington Post: Thursday and Friday are the best days to post on Facebook. Monday and Wednesday get the lowest engagement rates. Generally speaking, the best time to post on Facebook is between 1–3 p.m. and more broadly 9 a.m.–7 p.m. In addition, Facebook use spikes by 10% on Fridays.
Kissmetrics: The best day to share on Facebook is Saturday, and shares tend to spike around noon and a little after 7 p.m. The best time to post on Facebook is noon.
Buffer: Engagement rates are 18% higher on Thursdays and Fridays. The best time to post on Facebook has been up for some debate with stats ranging from 1 p.m. to get the most shares to 3 p.m. to get the most clicks, and anytime between before dinner generally. Stats seem to fall anytime after dinner, and posting before work is a long shot.
CoSchedule: Original data shows that sharing at 9–10 a.m., 11 a.m.–noon, and 4 p.m. will increase your traffic from Facebook.
The best times to post on Facebook are Saturday and Sunday at 12–1 p.m.
Tools To Help You Track When Your Audience Is On Facebook
Right in your brand’s page in Facebook, go to Insights and click on Posts to see the data of when your viewers are online.
Answer: The optimal times to tweet are 12–3 p.m., with a peak best time at 5 p.m. During the workweek is the best, though some niches might have more active audiences on the weekend.
- Wednesday at noon and 5–6 p.m.
- Monday–Friday at 12–3 p.m. and 5 p.m.
- Experiment with 2–3 a.m., 6–7 a.m., and 9–10 p.m.
When to tweet in general to increase retweets and clickthroughs:
- 5–6 p.m.
- Noon specifically
- 3 p.m.
Quick Sprout: The best day to tweet depends on whether you are business-to-business (B2B) or business-to-customer (B2C). If you’re B2B, you’ll do better tweeting during the workweek, getting more more engagement than on weekends. However, individuals tend to interact with Twitter more on weekends, so if you’re B2C, you’ll definitely want to be tweeting on the weekends, too.
According to Patel, tweeting around 5 p.m. will get you the most retweets, but 12 p.m. and 6 p.m. will bring you more clickthroughs. Twitter gets used a lot during work breaks and the commute to and from work.
Elle & Co.: The best day to post to Twitter is Wednesday with the best times to tweet between 12–1 p.m. and 6–7 p.m. You’ll get more retweets during these times.
SurePayroll: The best days are Monday–Thursday. The best times are between 1 p.m.–3 p.m. on the optimal days. Anytime between 9 a.m.–3 p.m. are peak times of Twitter use.
Huffington Post: For maximum retweets, post at 12 p.m. and 5 p.m. The best days to post for B2B organizations is Monday–Friday, and for B2C it’s the weekends and Wednesdays.
Kissmetrics: The best time to tweet is at 5 p.m., and the best days to tweet are midweek and weekends. The ultimate best day to tweet is specifically Wednesday.
Buffer: Dan Zarrella’s research shows engagement is 17% higher on weekends. Clickthrough rates are highest on Wednesdays for B2B audiences while weekends work best for B2C. Retweets are highest around 5 p.m. while clickthroughs are best at noon and 6 p.m. Recent research shows tweets get the most clicks from 2–3 a.m., most retweets at 9–10 p.m., and the ultimate best times to post for clicks worldwide is 6–7 a.m.
CoSchedule: Schedule tweets to post at 11 a.m., 9–10 a.m., and 2 p.m. to get the most traffic from Twitter.
The best time to tweet is noon and 5–7 p.m. on Wednesdays.
Tools To Help You Monitor Your Best Time To Tweet
Twitter Analytics provides an easy way for you to understand the best days to tweet according to your own audience’s engagement with your content. Just cruise to your Twitter Analytics dashboard and hit Tweets.
This tool from Moz helps you discover where your followers are located and when they tweet to help you focus your social sharing during the right time zones and when they actively use Twitter.
When Is The Best Time To Post On Pinterest?
Answer: Saturdays are your best bet for reaching Pinterest users—and later at night.
- Saturdays at 8–11 p.m.
- Fridays at 3 p.m.
General awesome times to Pin to Pinterest:
- 8–11 p.m. with 9 p.m. peak
- 2–4 a.m. and 2–4 p.m.
- 1–3 p.m.
Quick Sprout: The best day to Pin on Pinterest is Saturday. According to Patel, the best times to post on Pinterest are 8–11 p.m.
However, this is a conglomeration of several groups of data that show Pinterest posts also do well between 2–4 a.m. and 2–4 p.m.
Elle & Co.: The best time to Pin to Pinterest is 8–11 p.m. SurePayroll agrees with the idea of Saturday morning as the best time for posting, though Pinning on Fridays at 3 p.m. performs well, too.
HubSpot: Data that compiles some of the findings from this post along with older (and updated) information reiterates the findings from the other studies. Pinning from any day from 2–4 a.m. and 2–4 p.m. is the best. Specifically, 5 p.m. on Fridays and 8–11 p.m. on Saturdays are good times, too.
Fannit: While Fannit agrees that 2–4 p.m. and 8–11 p.m. are great times to Pin to Pinterest, they suggest 5–7 p.m. and 1–7 a.m. are the worst times.
CoSchedule: Pin to Pinterest at 12 p.m., 2 a.m., and 1–3 p.m. to get the most traffic.
Post on Pinterest Saturdays at 8–11 p.m.
Find The Best Days To Engage Your Pinterest Followers
Pinterest Analytics is a powerful tool that shows you the dates when you’ve gotten the most viewers and engagement for your Pins. Use that information to analyze the days of the week when you typically get the best results.
When Should You Post On LinkedIn?
Answer: Midweek posting is optimal from 5–6 p.m.
- Tuesday at 10–11 a.m.
- Tuesday, Wednesday, and Thursday at 7:30–8:30 a.m., 12 p.m., and 5–6 p.m.
When to post on LinkedIn to get the most clickthroughs:
- 5–6 p.m.
- 7–8 a.m.
- 12 p.m.
Quick Sprout: The best days to post on LinkedIn are during the workweek, preferably Tuesdays, Wednesdays, and Thursdays. The most clicks and shares happen on Tuesdays.
According to Patel, the best time to post is during the workday, which makes sense if you understand that LinkedIn is the “professional” social network. Between 7–8 a.m. and 5–6 p.m. are good times to post. Tuesdays between 10–11 a.m. may also be a sweet spot.
Elle & Co.: The best days to post on LinkedIn are Tuesday and Thursday, while SurePayroll broadened that to include Tuesday, Wednesday, and Thursday.
According to Elle & Co., the best time to post is between 7:30–8:30 a.m., and between 5–6 p.m.
Huffington Post: The best days to post on LinkedIn are Tuesday through Thursday during work hours. In addition, Tuesday 10 a.m.–11 a.m. are known to get the most clicks and shares. The worst time to post content on LinkedIn is between the hours of 10 p.m.–6 a.m.
Fast Company: The best days to post on LinkedIn are Tuesday through Thursday with the optimal time to post being noon and 5–6 p.m. The worst time is after 8 p.m.
Chron: The best times to post on LinkedIn are early evening starting between 5–6 p.m. The worst time to post is between the hours of 10 p.m.–6 a.m. The best days to post on LinkedIn are midweek from Tuesday—Thursday. An assumption is that Monday is bad because people are just getting back into the work week, and people are leaving early for the weekend on Fridays.
Forbes: Since LinkedIn is a professional network, Forbes suggests posting between 8 a.m.–5 p.m. on weekdays returns the biggest results.
Fannit: Data agrees with the majority of the studies, suggesting that early morning and after work are the best times to post on LinkedIn on Tuesday, Wednesday, and Thursday. Post at 7–8:30 a.m. and 5–6 p.m.
CoSchedule: Get the most traffic by posting to LinkedIn at 8–9 a.m., 4 p.m., and 6 p.m.
Post on LinkedIn Tuesday, Wednesday, and Thursday at 7–8:30 a.m., noon, and 5–6 p.m.
Tools To Help You Post On LinkedIn On The Best Day
LinkedIn Analytics can help you understand which specific dates you’ve received the most reach and engagement for the content you’ve shared. Use this to understand the best days of the week to share content on LinkedIn.
When Is The Best Time To Post On Google+?
Answer: The beginning of the workday morning is optimal for Google+.
- Wednesday at 9 a.m.
- Weekdays at 9–11 a.m.
When to post on Google+ in general:
- 9 a.m.
- 11 a.m.
- 12–1 p.m.
Quick Sprout: The workweek is the best time to post to Google+, and not the weekends. Wednesday posts fare a bit better than other workdays. According to Patel, 9–11 a.m. is the best time to post to Google+, with late mornings generally doing better as far as engagement is concerned. SurePayroll agrees with those findings.
SurePayroll: 9–10 a.m. is the best time with the peak time being Wednesdays at 9 a.m. The worst time to post on Google+ is early mornings and evenings.
Fast Company: The best time to post on Google+ is during the workday since it’s a professional social media tool. The best time to post is from 9–10 a.m. with the peak time to post being Wednesday at 9 a.m. The worst time to post on Google+ is in the early morning and evening.
Fannit: Reporting early on the trend, Fannit agrees that 9–11 a.m. is the best time to post on Google+ while 6 p.m.–7 a.m. is the worst.
CoSchedule: Providing some new insight on Google+ posting times, you can get more traffic by sharing at 12–1 p.m., 11 p.m., and 8 a.m.
Post on Google+ Wednesday at 9 a.m. and weekdays at 9–10 a.m.
Liz Jostes has some good advice on measuring the impact of the content you share on Google+. Experiment with your posting times to measure their impact on your metrics with Google+ Analytics.
Timing+ is a tool built precisely for Google+ to help you know the perfect time to share your awesome content. Simply go to their website and sign in to Google+ to start sharing your posts at the absolute best times for your audience.
What Are The Best Times To Post On Instagram?
Answer: Instagram audiences are engaged throughout the week. Mondays should maybe get a little more attention.
- Monday and Thursday at any time other than 3–4 p.m.
- Videos any day at 9 p.m.–8 a.m.
- Experiment with 2 a.m., 5 p.m., and Wednesday at 7 p.m.
General best times to post on Instagram:
- 8–9 a.m.
- 2 a.m.
- 5 p.m.
Quick Sprout: Instagram engagement is fairly steady, with slight increases on Monday and decreases on Sunday. Overall, though, any day of the week is good.
According to Patel, who noted that weekday engagement was fairly similar, the same could be said for time of day. Most Instagram users engage with Instagram content more during off-work hours than during the workday.
Elle & Co.: The best day to post on Instagram is Monday. Posting throughout the day would be fine since Instagram users are consistently active. However, there is a slight dip in activity from 3–4 p.m.
Huffington Post: The best time to post on Instagram is 2 a.m. and 5 p.m. The peak time and day is Wednesday at 7 p.m.
TrackMaven: The best time to post videos is between 9 p.m.–8 a.m. with picture posts consistent throughout the week with slight peaks on Thursday and Monday.
MarketingProfs: Posting on Instagram between 1–2 p.m. is best for engagement. Monday is a great day to boost your engagement, and specifically from 8–9 a.m.
CoSchedule: Sadly, it’s really hard to get traffic from Instagram. However, if that is your goal, try Tuesdays at 2 p.m.
Post on Instagram Monday and Thursday at any time other than 3–4 p.m.
When Are Your Best Times To Post On Instagram?
Iconosquare is an Instagram analytics tool that has a feature to help you understand when to post to Instagram to reach more of your own followers.